EC3 - Change, collaborate, create
EC3 is a digital transformational company. Its aim is to help organisations embrace digital change through adopting new technologies conducive to greater collaboration and productivity.
Our brief was to create an identity that reflects the company's three core competencies — change, collaborate, create — for the modern digital era.
A selective colour palette breathes 3-dimensional life into the EC3 brand. This is enhanced by the use of reflective semi-transparent irregular plates that glow in the centre, along with motion that flows from one screen to another, drawing the user into the EC3 story and their complex modular service offering.
The use of icons and brief descriptions for each modular offering guides the user visually through the full range of EC3 services and benefits.