Property Markets Direct - Real estate agency. Differently.
In August 2015 we were approached by the founder of Property Markets Direct to create branding guaranteed to make the company stand out in an already crowded real estate market. Before diving into the design, we first carried out extensive research of the target market in order to better understand the aspirations of Property Markets Direct's prospective clients.
We were given full creative freedom in developing the concept and design, the results of which were applied across all marketing channels. By starting with market research we were able to move quickly through all stages of design and development. In turn, this enabled us to more efficiently create an elegant user experience in-line with the prospective buyers' expectations.
Given the target market, creating a mobile-optimised site was key to the project. The resulting website design ensures a smooth, efficient property browsing experience, no matter the platform or device, enabling PMD clients to clearly see what each of the high-end properties have to offer.
Striving to rise above real estate design clichés, we created a brand that exudes sophistication and simplicity through the combination of carefully chosen colours and an intuitive interface.